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Marketing Tips You Should Know as a Portland Startup

June 4, 2020 General

Whether it’s a small startup or something big, when you just launch your company there are going to be a lot of mixed emotions that run wild. Getting your emotions in place and figuring out a solid plan for your business is a vital step you need to take since this not only lowers the risk but it also helps increase productivity. In case you are planning to or you have already launched your startup, but you don’t know how to move forward, here are a few handy tips to help you head in the right direction.

Solidify Your Brand

The first thing you would want to put out to your potential customers is your business brand. This would include your website and your business logo. Remember, your logo is like the face of your company so you should waste no time in hiring a trademark attorney to secure what’s yours. The last thing you want is for someone to steal your Idea and start selling a cheap product using your brand name. This could negatively impact your business.

State Your Business USP

When you launch your startup, there will be a lot of competition that you will need to handle. In order for you to deal with them effectively, you need to let your potential customers know why you are different and what your business USP is. Always focus on the most unique component of your business. This should be something that nobody else in the market can replicate.

Be Consistent

Once you design your business logo and choose a theme for your website, try to stick to it. Rebranding can potentially cost you a lot of your customers. People tend to associate a brand with a logo which is why you should pay a lot of attention to it and only start using it for your business once you are 100% sure this is the logo you want.

This logo should be across all your products, your merchandise, your business cards, and your social media pages. It is this logo that will help you brand your business effectively.

Define Goals

Before you get into action with your startup, you need to set certain goals so you know what you are looking to achieve before you begin your journey. One important factor you need to take into consideration is business insurance. Life comes with no guarantees and one can never say what could go wrong anytime soon. Your business insurance is like a ‘get out of jail’ free card. This can come in handy in case things go south.

Target Niche

When it comes to targeting the right audience, the marketing for startups 101 suggests that you should always pay attention to your social media pages. The world today revolves around the internet and when you start promoting your product or services on social media platforms, you manage to narrow down your audience to people that could potentially be your customers. This makes it easier for you to spend a small amount of money and still target a wider audience. This is a great platform for startups to begin and establish a brand name for themselves in the market.

Determine Your Budget

Before you get into website designing, logo creation, and social media marketing, you need to figure out how much money you will need to spend on all of these things. You also need to keep in mind the fees of the attorney, your insurance costs along with overhead expenses such as marketing and logistics. Take your time to work out a suitable and sensible budget and also account for your personal expenses for at least 6 months since that’s approximately how long it takes for a business to churn out profits.

Focus On Quality Content

When you launch your startup, people are intrigued to understand your business, the services or products you offer, and every other little detail about your business. All of this can be provided to them effectively with the right kind of content. You need to focus on good quality content that engages potential customers and makes them feel interested in your business. Let’s not forget, good content always equals good SEO efforts. While your content is something you should focus on, do not ignore SEO optimization since that is what helps get your brand the visibility it needs.

Build Contacts

No matter how small or large your startup is, you will require raw materials for your products and services from other vendors in the market. You should research and get in touch with some of the best vendors in the market and establish good relationships with them. You should always remember that no matter how well you brand your business, the proof is in the pudding and it all boils down to whether you have got the products or services to impress your customers. If you want to stay in the business for the long term, establishing good quality contacts is the key.

When you establish good relationships with these vendors, they will also be gracious enough to lend you a line of credit and this is what comes in handy when you will want your business to grow and expand.

Analyze Your Competition

Smart business owners always keep an eye out for their competitors and watches what they are up to. This will help you see what your competition is doing so that you know exactly how to draw up marketing plans that can do better than them. Analyzing the market and studying your competition carefully is a great technique to get your startup the push it needs.

Establishing your own business is a huge step ahead in your career. It’s something most people only dream of doing and if you have managed to get this far, it’s only a matter of time before you get successful. You need to keep your head on your shoulders and stay focused. It’s also important to take the right measures and help your business prosper.